Survey Methodology

Key Findings & Results

High Overall Satisfaction

The "Big 3" Reasons for Reading Digital

Action Oriented with Products or Services

Digital Edition Readers are Engaged

High Interest from Issue to Issue

AContinued Increase in Website and E-Newsletter Use

Reading multiple articles per issue is the norm

Readers preferelectronic sources

Online access continues to be the preferred medium

Trade publicationdigital readers*

Consumer publicationreaders*

Digital reader adoption

Digital "B-to-B" reader experience

Gender varies widely

Participating Publishers

Profile of the Digital Magazine Reader Index