Video and Audio
Use video or audio to showcase a product, interview
a thought leader, or illustrate an idea. Immediately
engaging, video and audio add sound to sight. More
visual than words and more exciting than static graphics,
you can provide content not covered in print.
Video and audio can be integrated into the digital
edition as overlays (on top of the magazine), embedded within the page or activated by clicking an icon
to play. A pause and stop button allow the reader to
engage with the content then come back to finish
viewing.
“Video is a great way to pull consumers in, engage them
and bring tourism to life. Videos enhance our travel
guides and make them “pop,” translating to more time
spent on the page. Plus, they’re quite fun to add!
Advertisers like using video to highlight destinations.”
—Courtney Cox, Manager: New Media & Marketing,
Custom Media Group
