While developing aesthetic and user-friendly
solutions, Texterity has always focused on
strong business functionality. With more than
1,000 digital editions in its stable of titles,
Texterity is keenly aware of revenue goals
and has designed features to meet them.
Digital advertising features pick up where print leaves off.
•;Dynamic;ads;can;be;placed;into;and;around;the;digital;edition
•;URLs,;email;addresses;and;images;can;be;hot;linked
•;URL;click-throughs;are;all;trackable
•;Any;ad;can;be;enhanced;with;rich;media;(audio,;video,;demo’s,;surveys)
•;Readers;can;share;ad;content;and;post;to;a;blog;or;social;network
•;Enhancements;can;remain;in;the;digital;edition;for;the;life;of;the;issue;and
be found in the archives
Rich media offers exceptional flexibility and can:
•;Play;automatically;or;on-demand
•;Appear;as;an;overlay;that;will;not;take;up;existing;space;on;the;page;or
be blocked by pop up blockers
•;Be;repurposed;from;an;advertiser;(TV;spot,;website,;ad;agency);to;reduce;costs
•;Be;pulled;from;an;ad;server
•;Be;tracked;to;measure;effectiveness
The benefits of using rich media are clear.
•;Rich;media;brings;print;ads;to;life;and;makes;them;eye-catching
•;Rich;media;increases;reader;engagement;and;name;recognition
•;Interactive;touch;points;foster;customer;loyalty,;build;communities
•;Reader/shopper;feedback;through;surveys;can;shape;future;decisions
•;Rich;media;linking;directly;to;e-commerce;sites;promotes;impulse;purchase
