The shift from traditional to digital advertising is
underway, and leading digital provider, Texterity, is
poised to help publishers meet the growing demand.
Fortunately, advertising placed in and around digital editions is highly effective. It’s completely
trackable, and unlike web ads, considerably more memorable. Using in-ad links, sponsored
messages, and rich media enhancements, publishers can generate plus-revenue from their
products. With costs absorbed as an incentive, passed along as a service, or premium-priced
for a profit, digital advertising is a powerful selling tool. New mobile venues as well as dynamic
ad serving capabilities further expand the potential.
The U.S. Local Media Annual Forecast, covering 2008–2013, conducted
by BIA Advisory Services and its Kelsey Group, predicted “the interactive
segment will grow from $14 billion in 2008 to $321 billion in 2013.”*
Media Post, Center for Media Research, “Accelerated Shift to Digital Media Platform Predicted,” 3/17/09
“As the shift to online accelerates and the demand for
accountability grows, there is an increased urgency for
traditional media companies to develop and embrace
new business models that incorporate digital strategies
… to drive business.”
—Tom Buono, President and CEO, BIA
