Remember…
Texterity publishers find digital revenue generation success
Anything that you can sell in
your print edition or on your
website can be sold in your
digital edition. See samples
at www.texterity.com/samples.
To get started, see also: Digital
and Mobile Advertising Specs.
“The;Optical;Society;of;America;is;a;nonprofit;scientific;society;of;15,000
scientists and engineers from around the world who work in the field of optical
physics. It’s important to our members to receive accurate, timely information
about;the;latest;advances;in;their;field.;Our;flagship;publication,;Optics &
Photonics News,;is;mailed;to;our;15,000;members;and;is;also;available;as;a
digital edition to all members. We added the digital edition in January 2009 to
give readers another delivery option and to put more of a focus on advertising.
We;asked;a;representative;from;Texterity;to;train;our;ad;sales;team;on;digital
ad;options.;She;included;digital;ad;specs;in;our;2010;media;kit;and;began;to
suggest digital advertising to new and existing advertisers.
These examples are only a sampling of what
digital editions and mobile apps can do for
you—and your bottom line. Unlike traditional
media, there are no space or time constraints
with digital solutions. Add a page, overlay a
video, custom link images. Texterity can help
you explore, incorporate, and test this exciting
dimension.
So;far;we’ve;sold;about;$11,000;in;ads;through;the;digital;edition.;We;have;an
The;ads;we’ve;sold;have;been;cover;blow-ins;and;leaderboard;banners;to;promote;the;use;of;optical;equipment.;They
are;targeted;at;engineers;and;equipment;purchasers.;We;have;been;pleased;with;the;ad;options;from;Texterity,;and
we encourage other association publishers to make digital advertising part of their strategic plans.”
—Christina;Folz,;Managing;Editor,;Optics;&;Photonics;News,;The;Optical;Society;of;America;(OSA)
www.texterity.com 144 Turnpike Road, Southborough, MA 01772
For more information, please call 508-805-3000 or 800-455-5450 or visit www.texterity.com/info-request
