When a magazine app is opened by the reader, the
initial image that appears is called a launch image,
or splash screen. The launch image greets all readers
entering the app and is a bold branding opportunity.
The functionality is the same for iPad, iPhone and
Android devices. The image will display in different
sizes depending upon the device.
Texterity apps accommodate two launch images. The
first is recommended to reinforce the publisher’s brand
via a logo, image or special message. The second can
be sold to a sponsor or advertiser.