Email Announcements
Most digital editions are deployed via email, so
maximizing the delivery message makes sense.
Email space can be sold to advertisers (or given
as an incentive) or used by publishers to cross-promote or drive subscription revenue. New issue
emails are also a great vehicle for announcing new
features, linking off to a mobile app, or placing
social media icons.
“When it came time to launch the first Ad Age subscription
whitepaper, Texterity was our first choice for a digital
publishing partner. We had already been using Texterity/
Coverleaf for Ad Age’s weekly digital edition and liked the
features and ease that their platform provided. Plus,
Texterity’s technology, support and turnaround time are
second to none. We’ve been able to generate significant
subscription revenue from the sale of these whitepapers.
We currently have 5 whitepapers in our library and are
looking to add more with Texterity this year.”
—John;LaMarca,;Group;Director,
Audience;Development,;Crain;Communications
The;best;emails;are;bright;and;bold;with;pertinent
information above the scroll. Here sponsor logos
are incorporated into the message:
Emails;can;be enhanced with multimedia
for;eye-catching;impact.;This;particular
example uses animated gifs:
