Digital editions can be sold as research mechanisms
because surveys can be placed within the edition to
obtain instant reader feedback. Compared to selling
print or telemarketing surveys, digital surveys are far
less cumbersome, and input can be linked directly
to a database. Typically, once a reader answers the
question, a results page appears.
“Edgell has worked with Texterity on a number of digital-only issues over the past few years and the results have
been excellent. Texterity’s platform has allowed Edgell to
bring an enhanced digital experience to both the content
and advertisers while also providing easy integration with
our ad management systems and production processes.
At the same time, Texterity has provided top-notch customer
service and examples that have allowed us to deliver a true
digital experience to our subscribers.”