“Moving content to digital format allows for better archiving,
quicker access, search functions and portability.”
“The Association of Corporate Counsel is the world’s largest community of in-house counsel, with
more than 23,000 members in 80 countries. The ACC Docket, our association journal, provides
in-depth and practical advice to more than 35,000 readers. Because our readership is global, it’s
important that we deliver our flagship publication and its content in a way that is fast, efficient and
cost-effective. An alternative delivery method has been provided in the form of Texterity’s digital
delivery of the ACC Digital Docket—an efficient and well-received solution for our members. Not
only do we retain the integrity of our magazine in terms of style and content, but unlike web
content, with a digital edition, we continue to retain and build our brand.
THE JOURNAL OF THE ASSOCIATION OF CORPORATE COUNSEL
-Litigation Strategies that Win with Integrity
-High-Performing and Change-Resilient Teams
-Expanding Your Legal Team Internationally
-Remaking the Role of GC
-A Survival Guide for Managing Fees
-Pfizer’s Two-Year Performance Highlights
When we first considered digital in 2007, we posted individual PDFs of the feature articles and
columns only. This solution was cumbersome for our members and not beneficial to our advertisers
either because none of their ads were included. We contacted three vendors, one of which was
Texterity. Three months later, we were on our way to a digital edition. We have found that working
with Texterity is easy and affordable. We post our digital edition on our Web site, Acc.com, to
entice prospects and intercept them with a membership offer. Since including the digital version
as a member benefit, we have found this to be an inexpensive way to recruit members.
Patent Litigation in China
Should In-house Counsel
Lead Risk Management?
ACC Cover.indd 1
I admit that I am a paper junkie. I love the way printed materials look and feel when I read them.
However, moving content to a digital format allows for better archiving, quicker access, search functions and portability. The ACC Docket is 120–150 pages each issue. If you need to catch up on your
reading and are traveling, taking three issues with you might prove very inconvenient and cumbersome, which is why a digital version comes in handy. The ACC Digital Docket allows the members
to download each issue to their desktop, so they don’t even have to be online to read it. Portability
with our flagship publication has made moving to digital content a win-win for our members and
—Kim Howard, Editor in Chief, ACC Docket
The Association of Corporate Counsel, Washington, DC
Find the ACC Docket app in the App Store.