Mobile App Advertising
Advertising within mobile apps is new to many—and yet it is one of the most promising
venues on the horizon. Smartphone ownership doubled in 2011 and 1 in 3 US consumers
now own a tablet. According to the November 2011 study, “The Mobile Magazine Reader,”
released by the MPA (The Association of Magazine Media) and Affinity Research firm, 73%
of tablet and e-reader owners with magazine-branded apps engage with magazine ads.
With regard to magazine-branded apps:
•;90%;of;users;are;consuming;just;as;much—if;not;more—magazine;content
•;86%;want;to;share;articles;or;issues
•;59%;want;the;ability;to;buy;products;and;services;directly;from;ads
•;70%;want;to;be;able;to;purchase;directly;from;editorial;features
Two kinds of advertising space are available within mobile apps. Like digital editions,
remember that images and text in the app edition can also be hot linked to websites,
request forms, and eCommerce pages.
