The Audit Bureau of Circulations (ABC and ABC Interactive) issued an important Executive Summary in November, 2011,
having polled U.S. and Canadian newspapers, consumer magazines, and business publications during the past two years.
This study confirm that digital and mobile solutions are a “must have” for publishers and that advertising within these formats
will become increasingly important:
•;85%;of;survey;respondents;currently;have;mobile;content;for;smartphones,;e-readers,;or;tablet;devices,;up;from;76%;last;year.
•;83%;of;consumer;magazines;and;79%;of;business;magazines;have;mobile;initiatives;in;place
•;61%;of;respondents;have;an;iPhone;app;;54%;have;an;iPad;app
•;Two-thirds;of;respondents;said;publishers;need;to;focus;on;two;equally;important;revenue;streams;–;advertising;and;subscriptions
•;Publishers;cite;these;mobile;ad;opportunities;as;most;valuable:
67% search; 65% store locators; 64% banners; 62% sponsorships; 62% videos
•;Most;publishers;believe;that;mobile;will;augment;print;instead;of;replacing;it
•;In;the;next;two;years,;57%;of;U.S.;respondents;and;22%;of;Canadian;respondents;expect;that;mobile;ad
revenue will increase
Let us deliver the digital and mobile audience to you.
Please request more information or assistance at www.texterity.com
144 Turnpike Road, Southborough, MA 01772
